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Official Website: Residence La Repubblica - Florence

Residence La Repubblica - Florence

Self Catering Apartments Florence, Residence La Repubblica, 21 modern apartments in Florence centre


The Residence La Repubblica - Florence, is a complex of high quality, spacious modern self catering apartments overlooking the historic Piazza della Repubblica in the very centre of Florence only a short walk from the Duomo, Ponte Vecchio, and the Uffizi Gallery.  Fisheyes was commissioned to create a website that could achieve high search engine rankings and increase apartment bookings whilst at the same time being attractive and highly usable.

Project Goals

To design a new site that was aesthetically pleasing but with strong usability features.  To achieve top search engine rankings for this type of property in this location.  To provide an online booking system that was easy to use.  To provide the Residence La Repubblica to have real time control of special offers to prospective guests.

Fisheyes and residenza la repubblica Florence

To achieve a quality website, it is crucial that both the development team at Fisheyes and the management team at Residence La Repubblica worked well together.  Communication is key in such projects and Fisheyes found Residence La Repubblica staff to be attentive and clear on their requirements that enabled Fisheyes to utilise our considerable experience and expertise to ensure that everything Residence La Repubblica needed was supplied to their complete satisfaction.


From the outset of our partnership with Residence La Repubblica, Fisheyes was keen to ensure that the modern and luxurious nature of the apartments was conveyed through the website colour scheme and visual mediums.  For this reason the images on the site are large and professional to allow the apartments to sell themselves, and the Virtual Tour that Fisheyes has developed allows the user to digitally explore the apartments to gain confidence and achieve better sales conversions.  Using specialised content writers and coding techniques, Fisheyes also ensure that the site achieved top search engine rankings and with the real-time online booking system, this greater exposure was turned into actual paying guests.  Finally the Special Offers section allowed the apartments management to retain control over what offers they could provide to respond to market pressures immediately.


Using clear communication, extensive experience and technical expertise, Fisheyes has produced an attractive website that achieves top Google rankings and is able to convert this exposure to bookings using the professional photos, a virtual tour, the ability to offer special deals and of course our real time online booking system.  Both parties are extremely satisfied with the result!!