The Hotel Palazzo al Velabro is a successful 4 star hotel in the heart of Rome’s historical centre and offers satisfying accommodation from a choice rooms and apartments. Located between Circus Maximus and the Mouth of Truth and extremely close to the Jewish Ghetto the property enjoys one of the best locations in Rome. Given the Palazzo al Velabro’s excellent positioning on Tripadvisor and Trivago the owners believed, rightly so, that their website in the past had been under-performing and asked Fisheyes to intervene in order to improve the hotel’s image and direct sales.
With the aim of offering the best value to its customer base, the management at the Hotel Palazzo al Velabro in Rome has always shown great determination in refining the hotel structure with ongoing internal maintenance work, for example, the reception and hall were completely refurbished in 2012. Changing market forces now mean that the Velabro has also had to modernise its own website, important in advertising the accommodation and attracting guests. The objective was first of all to become less dependent on the wholesalers and OTAs and direct more traffic and hence reservations directly through the website.
Fisheyes and Hotel Palazzo al Velabro
The Palazzo al Velabro sought out the services of Fisheyes due to its proven track record of greatly enhancing hotel websites and augmenting hotel revenue, in the immediate vicinity of the property there are several properties that have their website and booking engine with Fisheyes. After a series of meetings to agree upon the aims of the project, graphic interface, 2 photo services, colours and navigation bar, the Fisheyes development team began working on the all new distinctive Palazzo al Velabro website. Now this 3 star hotel is not only improving its internal services but also enhancing its direct sales, social media presence and online brand reputation.
The final result saw the creation of a well-designed, custom-built website for this excellent value 3 star hotel in Rome. Sales in 2017 are really taking off and finally the website for this prestigious property are beginning to realise their true potential.
Right from the beginning, the new website led to an increase in direct contact with future Palazzo al Velabro guests, who, thanks to the Online Reservation page, can reserve their accommodation without having to contact intermediaries such as travel agents or tour operators. Activation of the Members Only smart guest option coupled with the GEO Offers available only in certain countries have all helped increase direct sales.