Online Web Marketing
Fisheyes Ltd are a Web Design Company specialising in internet solutions and web site design for Hotels in Italy and the UK, one of our specialties is Web Marketing...
Search engine optimisation (SEO) is quite simply explained. It is a "set of methods aimed at improving the ranking of a website in search engine listings.
At the moment there are in excess of 8 billion web pages online. http://en.wikipedia.org/wiki/Google_(search_engine) - source wikipedia - That is a lot of competition. There is no point in having a fantastic looking web site that no one is ever going to find. Getting your online web strategy correct is essential. Your website needs to be attractive to look at, but in order to be an effective marketing tool it also need to be highly visible. Get it right and you have a fantastic selling channel that is accessible 24 hours per day, 365 days per year.
The first step in online web marketing is to choose the correct domain for your hotel. This is very important as it plays a very crucial first step in getting found on search engines.
Ensure that your website is technically correct, ie the meta tags, alt tags, description tags and key words fit the description of your hotel are also very important.
The actual design and content of your site is probably the most important aspect to get right. The content should be unique, well written, well presented and easy for clients to navigate. It should display all the relevant information that a potential client needs, but most importantly it should be easy for clients to book.
if you are looking for advice or Hotel Management Consultancy please see Missing Link Hotel Management Rome who are a Roman Based hospitality management company specialising in Hotels in Rome.
Once these basic rules have been followed the next phase of site promotion can be started.